Frank Kollmar, L’Oréal Canada’s newly appointed president and CEO, has announced the appointment of Stéphane Bérubé as chief marketing officer, in charge of creating a ‘pool’ of expertise and activities around consumer insights, business intelligence, digital and customer relationship management.

Bérubé joined the firm in 2002 as marketing director for the Maybelline New York brand, and has since served as general manager, Paris; and more recently, as general manager, media & innovation, Canada. He began his marketing career with Procter & Gamble, where he worked for more than five years.